Social media marketing has managed to take the world by storm. Social media giants like Facebook, Twitter, Pinterest, and LinkedIn are still the go-to social media platforms for most of the digital marketers today. But with the arrival of an increasing number of social networking applications, digital marketers have an opportunity to look for different ways in which they will be able to expand their brand into different social networking platforms, increase their awareness and also broaden their scope of marketing.
Of late it seems like brands are more than willing to turn towards newer social networking sites and are much more open to trying and experimenting with their campaigns by making them more edgy, funny and something that is different from their usual campaigns. Brands are trying to break free of their preconceived image and offer something more to their customers. Some of the companies that have managed to create quite an impression on Instagram are Nordstrom, GoPro and Spotify, some of the unlikely names such as Hilary Clinton and even Taco Bell have managed to garner publicity by making use of Snapchat. In this chapter, let us take a look at some stories that have managed to turn some of their craziest ideas into successful campaigns.
GoPro is an adventure camera manufacturer and they had come up with a really unique marketing campaign on Instagram that featured videos of felines that were skateboarding from Australia. Their campaign had managed to create a lot of buzz for their brand. The reason was that who wouldn’t want to watch a video that manages to capture our cute furry friends engaged in human activities They had managed to make a video go viral by combining the obsession of web viewers with cats doing goofy things with the genuineness of a consumer made video. Expedia is a travel site and it had come up with a campaign that made use of the social networking platform Instagram.
In this campaign, Expedia was offering a free trip to South Africa to those who participated in this campaign. The reason why this worked was that they had made use of a social networking vehicle that has got millions of people hooked across the globe. The promise of an exotic holiday is too good to resist for anyone and that’s why they had managed to stir up the interest of the masses. For instance, a single photo of Rio de Janeiro that was posted as a part of the campaign had managed to get around 499 likes.
Ten Things to Be Kept in Mind
Social media marketing seems to be the “in” thing these days, but there are some important things that you need to keep in your mind while you are making use of this in your marketing strategies. You need to come up with a mental checklist that will let you ensure that all the efforts that you are putting into this campaign are not just goal-oriented but also capable of being measured while proving to be successful. In we will take a look at ten things that you need to keep in your mind while you are developing your social media marketing strategies.
You don’t want this, do you? Social media happens to be an important platform where you can engage with your existing customers and attract potential customers, so put in some effort and develop an engaging campaign.