Business
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Your competitors are already involved The sooner the better
You need to understand that your competitors might already be engaged on various social networking platforms and they are making…
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Journalism Value Reasonableness & Transparency
Digital content that exhibits reasonableness will be even-handed and will incorporate as many perspectives as is possible. In other words,…
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Copyright and Image Protection International Law
The transborder nature of digital media could mean that local laws everywhere, from Australia to Zimbabwe, apply to what we…
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Copyright, Fair Use, and Intellectual Property
William Shakespeare wrote his play, As You Like It, between 1598 and 1600, taking as his source for the plot…
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Gathering Information How to Use FOIA
The First Amendment guarantees the right to publish information about government and about public issues, among other rights, but it…
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How to Use Facebook Measuring Success
With more than nearly 2 billion people using Facebook or more than one out of every four on the planet,…
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Watching the Game, Not the Ball
If you have ever watched pre-school children play soccer, you may have noticed their obsession with the ball. So focused…
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Praise for the Marketing Agency Blueprint
“When I was a Marketing VP, I paid a PR agency, an ad agency, and a digital agency. Each one…
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Embrace Failure IF your model is broke, fix it
History is full of industry leaders and business pioneers who have become irrelevant because they failed to innovate and evolve.…
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Deliver Results become measurement geeks
Marketing executives—your clients—are drowning in data. They have access to powerful tools that produce endless streams of information about prospects…
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