“When I was a Marketing VP, I paid a PR agency, an ad agency, and a digital agency. Each one focused on building long-term campaigns that targeted my company’s prospects and interrupted them to pay attention to a message. I would not hire those agencies today. In the always-on 24/7 world of the web, buyers use search engines and social media to look for products themselves and at their convenience. At the same time, the lines between PR and marketing have blurred to be unrecognizable.
It’s time for a new type of agency, one built to take advantage of the communications revolution, one that helps companies get in front of buyers when they are ready and eager to engage. In his engaging Marketing Agency Blueprint, Paul Roetzer shows you how to transform your firm to thrive in the real-time world we live in today.”
It’s about time. There have been countless websites, books, and events for marketers to adapt to the current marketing revolution, but never one for agencies and service providers. Well, this is it. The Marketing Agency Blueprint is a must-read for any group or individual providing marketing services to clients.”
Paul Rooter’s The Marketing Agency Blueprint paints a clear picture for the inevitable transformation of twenty-first-century marketers and then lays out a succinct roadmap for others to follow. If your goal is not just to survive, but to thrive and gain a competitive avian stage in the midst of new media realities, this may just become your new marketing bible.”
“I’ve worked with Paul for more than 10 years, and am continually impressed with his vision and drive. My faith in him and his agency led me to take a risk and evolve my marketing efforts. I am an old-school numbers guy, and the proof is in the results. What Roetzer presents in The Marketing Agency Blueprint is the future of the marketing services industry.”
“Marketing has gone through a massive transformation. This creates a significant opportunity for agencies. Millions of organizations need help in navigating these new, fast-moving waters. The Marketing Agency Blueprint is a practical, insider’s guide that should be required reading for anyone building the next-generation marketing services firm.”
“Inbound marketing ranks among the most powerful, quiet trends of the last decade. Paul’s experienced this change firsthand and writes eloquently and actionably on how marketers and businesses of all stripes can earn amazing returns by investing in the channels of search, social, and content.”
“Paul Roister is a young lion of marketing who realized early on how technology and new media make the traditional agency model as dated as an episode from Mad Men. Rooter champions marketing as an evolving discipline where value creation is the basis of such cases. He sees modern marketing as a marriage of talent and lyrics.
The result is the cost-effective delivery of great marketing that can level the playing field between large and small competitors. His ideas are proven through practical application in the marketing agency he founded. Roetzer’s book is a seminal view of how marketing services can and will be delivered in the future. It is a must-read for the next generation of marketing professionals—and the customers they serve.
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