Business
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What is a Remanufactured Ink Cartridge?
If you’ve used for ink and toner before, you’ve no doubt heard the term “remanufactured”. This article explores what you…
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Copyright, Fair Use, and Intellectual Property
William Shakespeare wrote his play, As You Like It, between 1598 and 1600, taking as his source for the plot…
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Watching the Game, Not the Ball
If you have ever watched pre-school children play soccer, you may have noticed their obsession with the ball. So focused…
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Praise for the Marketing Agency Blueprint
“When I was a Marketing VP, I paid a PR agency, an ad agency, and a digital agency. Each one…
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Embrace Failure IF your model is broke, fix it
History is full of industry leaders and business pioneers who have become irrelevant because they failed to innovate and evolve.…
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Deliver Results become measurement geeks
Marketing executives—your clients—are drowning in data. They have access to powerful tools that produce endless streams of information about prospects…
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Commit to Clients build relationships and loyalty
The strength and stability of your agency is directly related to your ability to retain and grow accounts. Loyal clients…
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Sample Agency Buyer Persona: Long-Term Locke
Long-Term Locke is a campaign-based client that has strong profit potential, tends to be highly stable and predictable, has needs…
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