Introduction
So, you have decided to market your DJ party on Instagram? Great choice! Definitely, no one in today’s world will overlook social media for exposure, much less Instagram.
With one of the most active users of the world internet found on this fast-growing social network, with numbers surging up to 1.21 billion in 2021, Instagram is an obvious and ideal choice for reaching your target audience. It’s one of the biggest social platforms that shows no sign of abating.
However, Instagram, with such massive and diverse public appeal, does possess the enormous potential for DJ party promotion? Well, that is what this article is meant to answer you.
So, without further ado, let’s dive into the concept of how to acquire greater exposure on Instagram when it comes to promoting a DJ party. Are you ready to turn the tables?
Let’s Go!
1. Prepare an aesthetic visual
Choosing the right visual for DJ party promotion is crucial. So, having an eye-catching poster surely helps gather a lot of attention.
The initial step would be selecting the perfect image with a color scheme that aesthetically reflects and illustrates your event. It will make it a lot easier for people to remember you. Therefore, using a professional poster template would be a wise decision.
For example, a photo of DJ equipment with colors that tend to express more about your music might do the job for you. If you are skeptical about the proper color combination, then for just an idea, you can assist yourself with this pattern. If you love to play slower house songs, it would be wise to go with softer colors that are less vibrant, while you might want to do the opposite if you tend to play faster styles of music.
The next step would be adding text to the image as info. You can tag the featured person, or maybe adding a hashtag would make it look catchy, and so on.
Make sure you get the perfect blend of elements to what you create.
2. Photography: level up your game
Well, of course, Instagram is the only social platform specifically made for people who love uploading pictures, and that’s what most users see. Because of this, photography would perhaps be an essential part of this.
To make things simple and clear, let’s break it down; you have two choices when photography is the area of concern:
Believe in your photographic skills
This option is cost-effective, but it has some obvious limitations you should be aware of. If you are not confident in producing satisfactory results yourself, then surveying other options in hand would be a smart piece of choice.
Hire someone to do it so
If the downside of you not having such skills is a hitch, then it would be sagacious to pay for a photographer instead to boost the reach of individuals for your DJ party.
3. Investing in photoshop
Before posting a photo, we all ponder touching it up a bit, and so do you, right? Well, photoshopping images can immediately enhance the look and feel of the photo! Making it more pleasing and appealing than ever.
Since the quality of your Instagram posts matters a lot in seeking people’s attention for such DJ events, it’s always clever to start implementing photoshop as soon as possible. Even entry-level photoshopping skills will go a long way in improving your Instagram posts.
Additionally, trying out photoshopped photos onto your poster template would be a great area of choice for further eye-catchy results. You can easily be facilitated by an online poster maker that is readily available to assist you with an idea if you desire to establish a stronger impression on the audience you seek to target.
4. Hashtags matter
Hashtags might not have started life on Instagram, but that does not make them less valuable for social strategy.
The right hashtags at the right moment make it easy for the audience in your area to find your parties or events. One thing to ensure is that you use geographical tags, as this will boost the chances of appealing to the local fans looking forward to attending your DJ party.
However, if choosing the right hashtags bothers you, then it’s best to avoid anything that’s overly popular. Hashtags with tons of posts affiliated with them are tough to get ranked. So, the chances of earning attention for your DJ party on the web significantly go down.
The more you post on your Instagram, the more you will be able to see which hashtags are worth using to generate the most attention. However, repeating the same hashtags over and over would not get you any far, so shaking things up from time to time would be a solid strategy.
5. Reach out to influencers
Of course, no Instagram marketing campaign would be complete without the presence of an influencer. Hooking up with popular social stars is massively rewarding. Reaching out to influencers is an excellent idea if you are a newbie.
For instance, if you are aware of a local promotion Team that has a huge following on Instagram, you can consider working with them on your event promotion; it’s often best if you are already in an ongoing relationship with them. In return, you can offer these influencers an invitation to your DJ party.
One of the best ways to collaborate with an influencer is to feature them on the poster you tend to promote; this would generate as much buzz as possible.
So, suppose you wish to design a poster template with the influencer featured on it. In that case, it’s kind of a better approach to try out a free poster maker before you circulate it: they might want to make some further tweaks to it as you don’t want to put the burden on your pocket for a new poster design each time if something does not go right as they want.
6. Make the most of Instagram stories
With the emerging popularity of Stories, Instagram has rolled out business-specific features to help engage the audience. Here are several Instagram Stories to use when promoting your DJ party:
Geotags and location hashtags
When organizing an offline event, you must make sure people can find it. Add geotags and hashtags to inform your followers about your DJ Party.
Swipe-up link
If your Instagram has 10k+ followers, you can add a clickable link to your stories. It’s a great way to provide your followers with valuable data or information so that they start promoting it further.
The countdown sticker
This particular feature helps create a sense of urgency among the people who view your story. You can inform your followers when it’s high time to attend your DJ Party. When the followers click on the countdown sticker, they have an option to re-share the story or set a reminder.
Well, now you see how Instagram stories offer many features for effective promotion.
Summing it up
Effective promotion on Instagram consists of an eye-catching poster, attractive hashtags, and pleasing photos. Consider yourself as the audience and ask what aesthetic visuals or futuristic Instagram stories would attract you more.
If you plan to build up an audience on Instagram, it’s better to start with the visuals first. Poster-making online is a hassle-free manner to kick in. However, trying out PosterMyWall design tools to create a poster template would further ease off the burden.
Make an impression with your eye-catching poster right now!
